About Us

Our story begins with Noor; my sister, my best friend, and the heart behind this brand.

Noor always had an eye for style and a love for color. The summer after she graduated, she came up with the idea to design towel bishts that were both colorful and comfortable. She was inspired by the towel bishts our grandmother once gifted us as kids. Pieces we loved and used until they fell apart. Noor saw a need and wanted to bring that same feeling of warmth and joy to others through her designs.

After Noor’s passing, I chose to continue the journey she started as a way to keep Noor close and share her light with the world. Every bisht we create carries her spirit.

In her memory, profits from our sales are donated to charity. 

Thank you for being part of our story. We hope you feel the love stitched into every piece.

Love,
Salma